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Analytics

Track performance and optimize your ad campaigns with Cue's comprehensive analytics dashboard.

Overview​

Cue provides detailed analytics to help you understand how your ads are performing and optimize for better results.

Key Metrics​

Performance Metrics​

  • Impressions: Number of times ads were shown
  • Click-Through Rate (CTR): Percentage of impressions that resulted in clicks
  • Conversion Rate: Percentage of clicks that led to desired actions
  • Revenue: Total earnings from ad placements

Engagement Metrics​

  • Average Session Duration: Time users spend after clicking ads
  • Bounce Rate: Percentage of users who leave immediately after clicking
  • Page Views: Number of pages viewed per session

Accessing Analytics​

Dashboard​

View your analytics in the Cue Dashboard:

  1. Log in to your account
  2. Navigate to Analytics in the sidebar
  3. Select your date range and filters
  4. Explore your performance data

Analytics API​

Access analytics programmatically:

// Get campaign performance
const response = await fetch('https://api.oncue.ad/api/v1/analytics/campaigns', {
  headers: {
    'Authorization': 'Bearer YOUR_API_KEY'
  }
});

const analytics = await response.json();

Optimization Tips​

Improve CTR​

  • Use contextually relevant ad content
  • Test different ad formats
  • Optimize placement timing

Increase Revenue​

  • Focus on high-performing conversation contexts
  • A/B test different ad creative
  • Monitor and adjust targeting parameters

Custom Events​

Track custom events to get deeper insights:

// Track custom conversion event
await fetch('https://api.oncue.ad/api/v1/analytics/events', {
  method: 'POST',
  headers: {
    'Authorization': 'Bearer YOUR_API_KEY',
    'Content-Type': 'application/json'
  },
  body: JSON.stringify({
    event: 'conversion',
    adId: 'ad-123',
    value: 29.99,
    metadata: {
      product: 'Premium Plan',
      category: 'SaaS'
    }
  })
});

Reporting​

Automated Reports​

Set up automated reports to receive regular performance updates:

  • Daily performance summaries
  • Weekly trend analysis
  • Monthly revenue reports

Export Data​

Export your analytics data for further analysis:

  • CSV format for spreadsheet analysis
  • JSON format for programmatic processing
  • PDF reports for stakeholders